Sam Murphy | About me

I am a journalist, author and running coach with a lifelong passion for being active in the great outdoors and inspiring others to be so. Through my articles, books and coaching, I endeavour to help everyone unleash their inner athlete!


My background and training is in magazine journalism. Between staff roles as features editor at Woman and Home magazine and Section Editor at Runner’s World magazine, I took time out to take a BSc in Sport and Exercise Science (1st class hons), after which I specialised in writing about fitness and health, penned the bestselling book Run for Life and trained to become a running coach.

My freelance writing has appeared widely in national newspapers including The Guardian, The Observer and Financial Times Weekend as well as in numerous magazines. I write a monthly column, Murphy’s Lore, for Runner’s World. I've also done commercial copywriting and consultancy work for clients including Nike, Pfizer, The National Lottery, Lucozade, John Lewis and Asics. There’s a selection of my articles HERE and you can learn about my books HERE.



TV & RAdio

Alongside my writing career, I have appeared on TV and radio (including BBC Breakfast, BBC Radio 4, 5Live and Radio London) talking about topical fitness issues and presented live to audiences at the Science Museum, The Running Show and the London Marathon Expo. I've also been involved with many sport and health-related projects,  including the BBC's Raise your Game, Time Out's Run London Guide and The Guardian's Get Fit with Team GB and Official British Army Fitness Guide series.




It's not all talk, of course! I am an avid runner, and, to date, have completed 16 marathons (best time 3 hours 22 minutes), the Himalayan 100-Mile Race and the 53-mile Highland Fling ultra. While I’m happiest in my running shoes, I also love hiking and kayaking, and my cycling and wild swimming exploits have inevitably led me into triathlon, at which I’ve competed at distances up to Half Ironman.





In April 2018, I set up Running Forever Ltd with my husband and fellow runner Jeff Pyrah. We offer one-to-one coaching, weekly running groups, regular workshops, guided runs and UK running holidays. Find out more HERE